Ready to launch

 

At Zinc, we create moments that make impact. When it comes to launching a new product, it's all about putting your vision front and centre. Whether you're unveiling the next big thing, bringing together movers and shakers for a killer networking event, or celebrating a brand milestone, we'll set the scene for a launch that turns heads.

 
best venue for a product launch in Melbourne cbd

Distinctively Melbourne

Located at Melbourne’s iconic Fed Square, Zinc is your city-edge oasis right in the heart of the action. With Flinders Street Station a quick stroll away, car parking next door, and Melbourne's best restaurants, bars, hotels, arts, and culture at your fingertips, you'll never have to go far. Whether you're looking to unwind post-event or ready to kick on, it's all right here.

Got guests flying in? We've got the inside scoop on Melbourne's top hotels and can sort you out with exclusive rates, just ask.

Endless possibilities

Unlock your vision

If you're looking for the perfect lanchpad for your product or brand, our open-plan design sets the stage. Featuring stylish, minimalist interiors, keep it chic or unleash your creativity to showcase your brand identity. Enjoy dedicated areas for eating, drinking and mingling, complete with a sleek bar and foyer - the perfect spot for making connections.

Got a seriously impressive product, but you're worried it's too big? We've got you covered. Our retractable glass wall makes it a breeze to drive in from ground level to unload - or if it's a car you're launching, just leave it there! Plus, with a dedicated loading dock right behind the venue, bumping in and out is a piece of cake.

Spaces

  • ZINC

    AREA 693 sq (m)
    CAPACITY Seated 500, Theatre 500, Cocktail 1,100

    This impressive space is perfect for any event of scale. The versatile, open-plan layout allows the freedom to create collaborative and breakout zones. Featuring a cocktail bar and foyer, and two exclusive outdoor decks this sleek, modern space has it all.

    FLOOR PLAN

  • ZINC STUDIO 1

    AREA 419 sq (m)
    CAPACITY Seated 152, Theatre 200, Cocktail 500

    Greet your guests in our light-filled foyer before making your way into Studio 1. From serious business to intimate dining and stand-out weddings, Studio 1 delivers functionality and flow without sacrificing on style.

    FLOOR PLAN

  • ZINC STUDIO 2

    AREA 275 sq (m)
    CAPACITY Seated 120, Theatre 100, Cocktail 200

    Keep it cozy in Studio 2. With its private riverside entrance and outdoor deck offering views of the Yarra River, Princes Bridge, and the Arts Precinct, this space brings a sense of calm and exclusivity to the CBD. Perfect for those moments when you want to bring everyone closer, whether it’s for a small celebration or an exclusive gathering.

    FLOOR PLAN

 

 

 

Food & Drink

When it comes to food and drink, we're all about raising the bar. We don't do stock-standard function fare - here, expect exquisite canapes, oyster bars, fromagerie and charcuterie tables, gin carts and custom cocktails that exceed guest expectations. After all, we're in the business of making you look great.

It all starts with a bespoke menu, tailored to suit your event's unique needs. Using only the finest produce, we collaborate with some of Victoria's - and the world's - top growers, makers, and artisinal producers to craft a dining experience that's anything but ordinary. Expect flawless presentation and refined flavours, delivered with precision from start to finish. Tailored, delicious, and guaranteed to impress.

Tech Savvy

Our acoustically designed space is complemented by the latest in LED screens, crystal-clear sound systems, and production expertise from our partners at Austage Events. From atmospheric lighting that puts your product centre stage to captivating visual displays and effects, we have the behind-the-scenes know how to create the magic. With seamless tech support at your fingertips, you can focus on mingling with your guests while we enhance the experience.

photo of product launch event with stage, lighting and audio visual
 

Youth Projects

x Zinc partnership

We love putting on a feast, but we know that conferences and events can often leave plenty of good food behind. Don't worry - our social conscience is strong. We're proud to partner with Youth Projects to ensure no good food goes to waste.

Through their initiative, The Living Room on Hosier Ln in Melbourne's CBD, they provide free healthcare and support to improve physical, mental and social well-being of people experiencing, or at risk of, homelessness. If there's food left over from your event, rest assured it will be donated to The Living Room, ensuring more people in need have access to fresh, healthy food.

on't just take our word for it - hear from those who've experienced the magic

. D

on't just take our word for it - hear from those who've experienced the magic . D

Testimonials

"Thank you so much for everything. From the get go you've been nothing but accommodating, helpful, friendly and downright amazing! You did everything you said you would plus more and were always upbeat and happy. It's a beautiful venue in pristine condition and I couldn't fault it. It's perfectly located and was ideal for our event. The food and beverages were amazing, I had so much feedback on the quality of food and people's surprise that for a large function, it was so good! Overall, outstanding venue and service. We will sing your praises and be back."

Director, Women In Automotive

Frequently Asked

 

INTERESTED IN BOOKING An Event WITH US?

Curious as to how we can transform your vision into reality? A few details from you and we'll be in touch with your tailored proposal.

events@zincfedsq.com.au
+61 3 8637 0333